by Bruce Turkel | Sep 23, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
How to Keep Winning After a Big Win Why Great Brands Evolve Their Strategy After Success Click HERE to watch: How to Keep Winning After a Big Win: Brand Strategy After Success Victory feels like the end of the story. You hit your numbers. You closed the deal. The...
by Bruce Turkel | Sep 16, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Branding Authenticity: How to Know When It’s Real Discover the moments that prove a brand is authentic, purposeful, and built on emotional connection Click HERE to watch: That One Defining Moment on the Expo Floor Waiting for my turn to keynote at NAMM, the big music...
by Bruce Turkel | Sep 9, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
What Hate Mail Taught Me About Personal Branding, Empathy, and Perception How empathy, perception, and trust define the personal brand you leave behind Click HERE to watch: Personal branding has become one of those buzzwords tossed around like confetti at a New Year’s...
by Bruce Turkel | Jun 1, 2020 | All About Them, Branding
The Responsibility of Privilege. When I go for a jog early in the morning and a police car slows down behind me, I assume they are either being courteous or looking out for my safety. That’s white privilege. When I check into a hotel in a strange city, I never worry...
by Bruce Turkel | Dec 16, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Thursday I was a guest on the O’Reilly Factor on FOX News. The subject was “The War on Christmas” and the controversy over the Cardinal Glennon Children’s Medical Center’s ad being rejected by ESPN. If you’ve ever watched Bill O’Reilly’s show you can already...