Hillary Clinton | Bruce Turkel

Hillary Clinton

The Donald Trump brand v. The Hillary Clinton brand

The Donald Trump brand v. The Hillary Clinton brand

Unless Bernie Sanders can appeal to the Democratic Super Delegates’ sense of fairness and get them to reconsider their commitments based on the outcome of the most recent state primaries and caucuses, our November presidential contest will be between Hillary Clinton and Donald Trump. As I see it, this election is an incredible opportunity for ...

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One Word Brands. The Key to Donald Trump’s Success.

One Word Brands. The Key to Donald Trump’s Success.

One Word Brands. The Key to Donald Trump’s Success. Of the estimated $2 billion dollars in free media Donald Trump has received during the 2016 presidential campaign, lots of it has been dedicated to explaining his surprisingly successful rise as the GOP’s presumptive presidential nominee. Some pundits acknowledge Trump’s mastery of today’s most influential media. As ...

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What Does A Presidential Brand Look Like?

What Does A Presidential Brand Look Like?

Cribbing from Barack Obama’s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates behind, I thought it would be interesting to review the logos with ...

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