The Four “A”s Of Travel Marketing

In the last few weeks I’ve had a particularly busy travel schedule. I’ve spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I’ll be visiting Texas, New Jersey, Colorado and Mallorca and...

140 Characters is Way Too Many Letters.

Twitter has forever changed the way people communicate because being limited to 140 characters forces writers to be succinct. Even if you dislike Twitter, you can thank it for forcing people to shorten their prose. As editor Arthur Polotnik wrote, “You write to...

Getting More

I was at the Qwest Center in Omaha last week, getting ready to make a presentation to a great group of meeting professionals when the phone in my pocket buzzed. The text message was from my friend David: “@ meeting w/5 directors & 20 lawyers. Thought would be good...

Making Money Out Of Nothing At All

Christmas Eve morning 2010. We’re jogging along School House Road approaching Sunset Drive on our way back to the cars and breakfast. As we reach the red light, it switches to green and we cross Sunset in front of the lines of cars now stopped on the much busier...
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