by Bruce Turkel | Mar 26, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: AI and the Future of Your Business: How to Thrive in the Age of Intelligent Innovation Discover how AI business innovation is transforming industries, and how you can harness it to build better customer experiences, smarter strategies, and lasting...
by Bruce Turkel | Mar 17, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Tesla’s Brand Crisis: When Founders Become Liabilities Tesla’s Brand Crisis — A Tale of Two Companies In 1982, Johnson & Johnson faced a crisis when someone laced Tylenol bottles with cyanide. Instead of deflecting blame, J&J pulled...
by Bruce Turkel | Mar 12, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Why Earned Money Has More Value Than Passive Income. We all know money is fungible. Of course a dollar earned is a dollar spent, whether it comes from a paycheck, a side hustle, or an unexpected windfall. But somehow, not all money feels the same....
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer with...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you’ve seen these next couple paragraphs. In fact, I’ll bet you’ve seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority...
