by Bruce Turkel | Aug 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. The Power of Primacy and Recency Years ago, I played music in an acoustic showcase run by an affable raconteur named John Brown. This showcase was a fantastic opportunity to accompany incredible musicians and learn valuable lessons about...
by Bruce Turkel | Aug 7, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Urgent Need for Authentic Branding in a World of Change In today’s fast-paced business world, where change is the only constant, understanding your brand’s core identity is not just important—it’s essential for survival and success. Having navigated the complex...
by Bruce Turkel | Jul 29, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Be an Overnight Success My friend David Altshuler is one of the most recognized educational consultants in the country. If your college-age kid can’t decide whether to take a full-ride scholarship to MIT or Stanford or whether they...
by Bruce Turkel | Mar 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Saturday Night Live star Kate McKinnon interrupted the show’s Weekend Update news segment to praise the hugely controversial “Don’t Say Gay” bill passed by Florida’s House of Representatives. That’s right, praise. “I heard about this law, and I think it’s amazing,”...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to...
