by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
by Bruce Turkel | Dec 21, 2009 | Uncategorized
Because my birthday is in December, my friend Karen Hirschfeld never forgets to send me her sentence completion exercises to help recap the old year and get ready for the new one. This year, thanks to the power of social media, I can share this great year-end tool...
by Bruce Turkel | Oct 13, 2009 | Uncategorized
Hadji Williams, a 17-year advertising copywriter, posted this and I thought it was just too damn good not to share. Mr. Williams points out a lot of things I’ve often thought about, he just says them more eloquently than I ever have. You can reach him at...
by Bruce Turkel | Aug 11, 2009 | Uncategorized
AdAge reported that Toyota is thinking of firing its ad agencies and doing everything in-house. My friend Andrew Jaffee has some interesting comments: Toyota spends $900 million in measured media in the U.S. alone, according to Nielsen. That means they’re...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
