by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
by Bruce Turkel | Apr 13, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But...
by Bruce Turkel | Nov 23, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The other day someone asked my brilliant friend John DeMarchi what he thought would happen in the NFL scandal. “Which NFL scandal?” DeMarchi asked, “the bullying scandal, the suicide scandal, the racial slur team name scandal, the concussion conundrum scandal or the...
by Bruce Turkel | Feb 19, 2013 | Branding, Keynote speaking, Marketing & Advertising
A couple of weeks ago I heard lawyer, orator, and FIU Law School Visiting Professor of Law George Knox define the word “WILL” this way: “Will does not mean should, will does not mean could, will does not mean might or maybe. Will is unequivocal. Will only means...
by Bruce Turkel | Jan 13, 2013 | Branding, Keynote speaking
Last week I exhausted my brain, my legs, and my wallet wandering through the Consumer Electronics Show (CES) in Las Vegas. CES is where companies from around the world gather to show each other their latest and greatest inventions and innovations. Vegas is where they...
