by Bruce Turkel | Jun 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Value of branding.While I try to maintain this discussion on the powerful value of branding, some days I simply don’t have anything to write about. It doesn’t happen often, mind you. But now that I’ve religiously posted at least one blog post every week since 2007...
by Bruce Turkel | May 19, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Listen to enough writers talk about their Muse and sooner or later it’ll dawn on you that while the act of writing is thought of lots of different ways, few of them are pleasant. Ernest Hemingway found looking for his Muse torturous. According to legend, Papa...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the creative...
by Bruce Turkel | May 18, 2014 | Branding, Keynote speaking, Marketing & Advertising
Are you mature enough to remember when radio was a significant influence in your life? I wasn’t old enough for the golden age of radio – Amos N Andy, The Thin Man, Tommy Dorsey, and the like – but for me radio was the soundtrack of my childhood in the sixties and...
by Bruce Turkel | Feb 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The flight to San Juan was scheduled to leave at 7:25 AM, so my mental math looked something like this: “Want to get to airport an hour early, that’s 6:25 AM. Thirty minutes to get to airport, that’s 6:00. Half an hour to get ready, gotta get up at 5:30. ” But here’s...
