by Bruce Turkel | Jul 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each time I get off the plane at San Juan’s International Airport, my favorite PR shoeshine entrepreneur is there, waving crumpled passengers to his little polish parlor. I’m so fond of the five minutes I spend in his chair that I even make a point of wearing shoes...
by Bruce Turkel | May 19, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Listen to enough writers talk about their Muse and sooner or later it’ll dawn on you that while the act of writing is thought of lots of different ways, few of them are pleasant. Ernest Hemingway found looking for his Muse torturous. According to legend, Papa...
by Bruce Turkel | Jun 18, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How difficult is it for you to keep up-to-date with your to-do list? In 2010 I wrote a blog on my to-do list problems and it’s turned out to be one of my most popular posts to date, so I’ve assumed that to-do list problems are pretty universal. Funny thing is the...
by Bruce Turkel | Apr 13, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
