by Bruce Turkel | May 13, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Is Your Leadership Building a Palace or a Circus? Discover how your messaging strategy, behavior, and self-awareness shape your team and determine your leadership legacy. Click HERE to watch: Is Your Leadership Building a Palace or a Circus? Discover how your...
by Bruce Turkel | May 5, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Is Brand USA Good or Bad? The Truth About Belief Branding isn’t about morality. It’s about the stories people believe and the promises they expect. Click HERE to watch: I’ve had a lot of interesting responses to the last couple of blogs I’ve posted on the USA’s brand,...
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual and...
by Bruce Turkel | Oct 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Strolling past the Metropolitan Cathedral of Santiago in Chile towards the Mercado Central sends you from the sacred to the secular. The street leading to the giant seafood market is lined with cut-price flea market booths hawking tourist tchotchkes, drinks and snack...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
