by Bruce Turkel | Mar 19, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Power of Simplicity Many years ago, I was sitting in an office with a tattooed art director dressed in Hell’s Angel denim, leather, and chrome long before it was fashionable. Despite his intimidating appearance, he was fiercely...
by Bruce Turkel | Mar 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video An Ironic Sales Technique Years ago, a good friend was invited to speak at one of those big motivational speaker events. You know the kind: They advertise celebrity speakers such as George W. Bush, Mr. T, and one famous Southern college...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…?...
by Bruce Turkel | Feb 21, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Halftime Show Last week, we talked about the Super Bowl Commercials. This week, let’s talk about the Super Bowl halftime show. Before we jump into this discussion, let me establish my credentials on the subject. I am a...
by Bruce Turkel | Feb 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Super Bowl Commercials Maybe I’m getting old and cranky (it’s okay; you won’t be the first to say it), but I thought this year’s Super Bowl commercials were pretty terrible. Of the 57 commercials aired, there...
