by Bruce Turkel | Mar 31, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Why Emotional Intelligence Beats IQ for Success in Business and Leadership Click HERE to watch: The Hidden Power of Emotional Intelligence for Success Have you ever considered what makes someone a leader, or gets them hired, promoted, or followed? It isn’t always what...
by Bruce Turkel | Mar 26, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: AI and the Future of Your Business: How to Thrive in the Age of Intelligent Innovation Discover how AI business innovation is transforming industries, and how you can harness it to build better customer experiences, smarter strategies, and lasting...
by Bruce Turkel | Mar 17, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch: Tesla’s Brand Crisis: When Founders Become Liabilities Tesla’s Brand Crisis — A Tale of Two Companies In 1982, Johnson & Johnson faced a crisis when someone laced Tylenol bottles with cyanide. Instead of deflecting blame, J&J pulled...
by Bruce Turkel | Mar 9, 2021 | Branding, Building Brand Value, Is That All There Is?, Uncategorized
Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly extraordinary...
by marketing.bruceturkel | Apr 17, 2019 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong...
