by Bruce Turkel | Nov 26, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — The Bold Jaguar Rebrand: Embracing ‘Exuberant Modernism’ and an Electric Future Introduction to Jaguar Rebranding Effort The ‘JaGUar’ Logo: A Shift in Identity Jaguar, the storied British automaker, has embarked on a bold rebranding...
by Bruce Turkel | Nov 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch —The Worst Kind of Hypocrite The Worst Kind of Hypocrite A childhood friend recently posted a lengthy explanation of a new sponsorship opportunity they’d secured. In their post, they explained in excruciating detail why their controversial decision...
by Bruce Turkel | Nov 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — It’s Too Easy to Say No It’s too easy to say no — The Power of Embracing Opportunities Back in the sixties, Jimmy Ellison and his brother installed coin laundry machines in the apartment buildings my father and grandfather built...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…? I’ve never ever...
by Bruce Turkel | Mar 2, 2020 | Branding, Keynote speaking
Greetings from 36,000 feet. I’m heading home from a speaking gig in Houston and I’m using my airplane quiet time to reflect on the things I learned at the conference I was attending. I’m also making lists of things I want to do and the things I want my staff to do...
