by Bruce Turkel | Aug 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. The Power of Primacy and Recency Years ago, I played music in an acoustic showcase run by an affable raconteur named John Brown. This showcase was a fantastic opportunity to accompany incredible musicians and learn valuable lessons about...
by Bruce Turkel | Aug 7, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Urgent Need for Authentic Branding in a World of Change In today’s fast-paced business world, where change is the only constant, understanding your brand’s core identity is not just important—it’s essential for survival and success. Having navigated the complex...
by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I’m a two-million+ miler with Platinum for Life status. You might think I’m showing off, but you won’t be that impressed when you see...
by Bruce Turkel | Aug 21, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Does It Take For YOU To Change YOUR Mind? One of my favorite Bob Dylan lyrics is from the song Highway 61 Revisited: God said to Abraham, “Oh, kill me a son.” Abe say, “Man, you must be puttin’ me on.” God say, “No.” Abe say, “What?”...
by Bruce Turkel | Feb 16, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Professional friends and clients often ask me to help them raise their fees. Although we could spend a lot of time talking about all of the alternatives, at the end of the conversation, there are two obvious ways to increase your fees:...
