by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I’m a two-million+ miler with Platinum for Life status. You might think I’m showing off, but you won’t be that...
by Bruce Turkel | Aug 21, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Does It Take For YOU To Change YOUR Mind? One of my favorite Bob Dylan lyrics is from the song Highway 61 Revisited: God said to Abraham, “Oh, kill me a son.” Abe say, “Man, you must be puttin’ me on.” God say, “No.” Abe say,...
by Bruce Turkel | Feb 16, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Professional friends and clients often ask me to help them raise their fees. Although we could spend a lot of time talking about all of the alternatives, at the end of the conversation, there are two obvious ways to increase your fees:...
by Bruce Turkel | Jul 14, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Will doing what you did before the pandemic get you where you want to go now, or should you try something new? And if your answer is a resounding “YES,” then what do you think you should try next? Please leave a comment and tell us — I’d love to hear from...
by Bruce Turkel | Feb 22, 2021 | Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled...
