by Bruce Turkel | Dec 30, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
What Stayed True in 2025? The Problem With Year-End Summaries Click HERE to watch: What Stayed True in 2025? The Problem With Year-End Summaries As 2025 ends, I feel the old familiar pressure to sum up everything neatly and turn twelve months into clean, concise...
by Bruce Turkel | Dec 22, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Are You Answering the Question Nobody’s Asking? The Question That Decides Everything Click HERE to watch: Are You Answering the Wrong Business Question? The Question Nobody’s Asking? The Question That Decides Everything Take a look at this cartoon. A frustrated boss...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies including AmEx,...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...