by Bruce Turkel | Nov 29, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are you living for the weekend? The other morning, I hopped into an elevator and hit number 27 on the way up to a meeting. I looked over and saw one of the people I was going to meet standing in the elevator behind me. “Good morning.” I said...
by Bruce Turkel | Mar 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. As a direct result of researching, writing, and promoting my latest book, Is That All There Is? I’ve done a lot of reading about personal and employee purpose and satisfaction. And all of this research leads directly to an...
by Bruce Turkel | Feb 12, 2021 | Branding, Building Brand Value, Marketing & Advertising, Sales, Uncategorized
Let’s start from the same supposition shall we? The persuasion business sucks. Think about the last time someone tried to talk you into something – most anything from where you wanted to go to dinner to who you were going to vote for. I think...
by Bruce Turkel | Apr 17, 2018 | Branding
The adage is as ancient as it is accurate: The wizened Indian Fakir lies down on a bed of razor-sharp nails and rests comfortably as a baby in her mother’s arms. But walk barefoot on the beach and step on an old pop-top? You cut your foot open and require...
by Bruce Turkel | Mar 7, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Turning liabilities into assets. I’ve talked about it many times right here. Every four years we get the opportunity to watch the most important branding contest anywhere. And if we can just pry off our partisan hats for a little while we can really learn from...
