by Bruce Turkel | Jul 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Some things get better with age — wines mellow and so does balsamic vinegar. Classic music, both symphonic and rock, sounds better and better each time I hear it. Jeans and khakis get more comfortable, running shoes do too. To my eye, older Porsches, BMWs, and Alfas...
by Bruce Turkel | Jun 8, 2013 | Uncategorized
In the seven or so years I’ve published this blog I don’t think I’ve presented a guest author before. But this Miami Herald article is so wonderful and inspirational that I just had to share. I hope you enjoy it as much as I did. For complete transparency, you should...
by Bruce Turkel | Dec 17, 2012 | Branding
How many times have you attended a speech and decided whether the speaker was worth listening to within the first few minutes of their pitch? Often they hadn’t even gotten deep enough into their presentation to present metrics worth judging but you’d already made your...
by Bruce Turkel | Sep 4, 2012 | Branding, Marketing & Advertising
At our advertising agency, we have a new service positioning called “Plays Well With Others.” It’s NOT a reference to our elementary school report card but rather a new business model we’ve been perfecting. Plays Well With Others is about us being the lead brand...
by Bruce Turkel | Jun 4, 2012 | Uncategorized
Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps to...
