by Bruce Turkel | Jul 30, 2012 | Uncategorized
Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with...
by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year...
