by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
by Bruce Turkel | Jun 2, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE if you’d rather watch the video. Think of a time when you felt 100% alive and undistracted – a time when you were really in the zone. Chances are that it was when you were completely focused in the moment on something external; someone on or something else...
by Bruce Turkel | Apr 6, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What do these three apocryphal vignettes have in common? 1) “I can’t possibly find time to meet with you,” Katherine Hepburn says to the young reporter. “I have the lead...
by Bruce Turkel | Feb 2, 2021 | Is That All There Is?, Uncategorized
Dorie Clark is my idol. Dorie is who I want to be when I grow up. There. I said it. Now you know the truth. Want to see who I’ll be twenty years from now? Just check out Dorie today. No no no, don’t bother your head with pesky little discrepancies such as...
by Bruce Turkel | Jan 12, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership
You probably know Matt Groening as the wildly successful creator of The Simpsons. The show is the longest-running primetime series in US and has won 32 Emmy Awards, ten in the category of Outstanding Animated Program alone. What’s more, its record 636 episodes...
