by Bruce Turkel | Feb 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I went to elementary school on Miami Beach there were just four or five African-American kids in our group. I remember this only because I found out later that there were very few black families living on South Beach and the kids in our class were the children of...
by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to...
by Bruce Turkel | Jun 9, 2014 | Branding, Keynote speaking, Marketing & Advertising
When my son was little, my wife got a call from his teacher. She was “very concerned” and wanted to schedule a parent-teacher conference right away. Of course we were very concerned too and rushed to the school, terrified of what we’d find out. Finally, after what...
by Bruce Turkel | May 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
With his dark sunglasses, slicked back hair, and untucked short-sleeve shirts, Mr. R was the coolest dad in our Miami Beach neighborhood. He’d pick us up in his enormous navy blue Lincoln Continental, and let us slide across the slickly mink-oiled cordovan leather...
