by Bruce Turkel | Dec 18, 2007 | Uncategorized
My friend Seth Berkowitz, from Blink, sent me this editorial. I think it has marketing implications far deeper that just immigration and professional baseball. For years, everybody knew that illegal immigrants were coming across our borders in massive numbers and...
by Bruce Turkel | Feb 8, 2007 | Branding, Marketing & Advertising
1. All About Them. Your consumer is your first priority. What do you know about them? What don’t you know? What motivates them? What keeps them up at night? The answers to these questions all come from understanding your consumer—their motivations, their lifestyle,...
