by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Feb 2, 2021 | Is That All There Is?, Uncategorized
Dorie Clark is my idol. Dorie is who I want to be when I grow up. There. I said it. Now you know the truth. Want to see who I’ll be twenty years from now? Just check out Dorie today. No no no, don’t bother your head with pesky little...
by Bruce Turkel | Jan 5, 2021 | All About Them, Is That All There Is?, Leadership, Uncategorized
The fantastic lead singer and guitar player in our band was relocating to Atlanta. So after about 10 or so years gigging around Miami, our Saturday night show at the Titanic Bar would be our last time together. And at around 1:45 in the morning, the set we were...
by Bruce Turkel | Sep 28, 2020 | Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Friends invited us to join them for dinner at their sailing club the other night. Thanks to Coronavirus, the restaurant isn’t open but they’re allowed to bring in food. So we were able to sit by the water and enjoy delicious take-out Thai food while we...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that...
