by Bruce Turkel | Dec 8, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not...
by Bruce Turkel | Jan 23, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you know that more than 4.4 million working Americans are drivers? According to the Census Bureau, more than 2% drive trucks, 0.4% drive busses, and 0.3% drive cabs and other vehicles. In most parts of the US, truck driving is the most common job for men. In The...
by Bruce Turkel | Aug 30, 2011 | Uncategorized
Has anyone else noticed the recent rash of Millennials hurting themselves or dying preventable deaths falling off of waterfalls, mountains, and bridges? A 26-year old from San Ramon “…hiked with three other people to the peak of Half Dome. She fell 600 feet to her...
