by Bruce Turkel | Jul 1, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Getting What You Want Most When I tuned into NPR, the story was about an oral surgeon transitioning into a new vocation. As the reporter told it, this doctor had achieved an enviable level of fame and success. He had invented several...
by Bruce Turkel | Jun 26, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. How to Make Artificial Intelligence Work for You. These days, certain subjects seem to generate interest whenever they’re raised. And people who want to get attention – news media, bloggers, marketers, et al. – return to these subjects...
by Bruce Turkel | Jun 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Salesmen, Con Artists, and Holy Rollers My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business. I’ve excerpted some of his predictions here: “The global economy is more fragile...
by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You’re driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you’ve already consumed its...
by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out of the...
