by Bruce Turkel | Mar 2, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as...
by Bruce Turkel | Dec 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few weeks ago my wife and I were enjoying a quick vacation in the mountains of North Carolina. We needed a few things to feather our nest so we ducked into the local Walmart. While Gloria was searching for the Cuban coffee and other things she can’t live without, I...
by Bruce Turkel | Aug 6, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We all believe that one thing causes another. Newton’s third law of motion states: “For every action, there is an equal and opposite reaction.” The Byrds sang Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For every thing, (turn turn turn)...
by Bruce Turkel | Jul 23, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
David and I were at the gym the other day talking about a race we had run in the Everglades. He was congratulating me on my performance when I pointed out how much better he did than I. “It was a great race,” he said, “You and I did the same thing.” “What are you...
by Bruce Turkel | Jul 9, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
With summer finally showing its sweaty face, those of us who live in Florida are starting to hear about hurricanes again. Just this morning I heard about one of the first named storms of the year — Chantal — which is swirling its way out of Barbados and up towards the...
