by Bruce Turkel | Aug 8, 2011 | Uncategorized
In the last few weeks I’ve had a particularly busy travel schedule. I’ve spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I’ll be visiting Texas, New Jersey, Colorado and Mallorca and even more places...
by Bruce Turkel | Jul 26, 2011 | Uncategorized
For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
by Bruce Turkel | Oct 19, 2010 | Uncategorized
I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple watching the...
by Bruce Turkel | Aug 10, 2010 | Uncategorized
My grandmother was the most meticulous person I knew. Her nails and hair were always perfect and her house was immaculate. Which is why I never understood how come the knick-knacks in her curio cabinet were always dusty and she usually had one or two long white wiry...
