by Bruce Turkel | Oct 3, 2008 | Uncategorized
VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
by Bruce Turkel | Jun 30, 2008 | Uncategorized
VIA AdAge: “As marketers and media buyers scramble for more street-level advertising space in big cities, store windows are emerging as a new kind of billboard… Store operators and building owners are going for the idea because it turns under used...
by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | May 5, 2007 | Branding
VIA CNN Artist Christian Nold outfits volunteers with global positioning system devices and the sensors used in lie detector tests. Then, he sends his subjects out to wander their neighborhoods. When they return, Nold asks them to recount what they saw and felt when...
