by Bruce Turkel | Jun 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Salesmen, Con Artists, and Holy Rollers My morning email included a doom and gloom prediction from a sky-is-falling blogger who writes about small business. I’ve excerpted some of his predictions here: “The global economy is more...
by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You’re driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you’ve already consumed...
by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Jun 20, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What is Web 3? Tell me the truth… did you realize we’re up to Web 3.0 already? If your honest answer is “Huh?” don’t feel bad; I’m not really sure when that happened either. As I understand it, Web 1.0 started way back in...
