by Bruce Turkel | Dec 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Putting the UNITY in COMMUNITY. When I sold my advertising agency almost six years ago, I went on a search for the answer to a simple, but not simplistic, question: “What’s next?” How did I do it? Well, you know the old saying, “If the...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies...
by Bruce Turkel | Nov 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Let’s talk about repetition and learning. Intel did it. And then they did it over and over and over again. They tacked a few seconds on the end of almost every major computer company’s TV ads with a directive to buy a computer...
by Bruce Turkel | Sep 12, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Four Things That Matter. Picture this: Your car. A dark desolate highway. A flat tire. Your trunk, open wide. No jack. You and your loved ones are standing on the side of the road, trying to shield yourselves from the hot slipstream shooting...
by Bruce Turkel | Jun 28, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Partisan Words The rain chattering on our metal roof woke me up even earlier than usual. When it stopped, I dragged myself out of bed, brewed a pot of espresso, and took the dogs out for a walk. Even doing all that, I still showed up at the...