by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that looked like the Ritz...
by Bruce Turkel | Oct 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Rarified Results of Moving from an Organization to a Destination. A few years before my agency started marketing Miami, Time Magazine featured the city under the headline “Paradise Lost.” In September 2017 Miami International Airport reported record monthly...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we...
by Bruce Turkel | Oct 10, 2017 | Branding, Keynote speaking, Marketing & Advertising
Two weeks ago I posted a blog about an 82-year old Fireman named Bob and how Hurricane Irma left him homeless. Along with the post I included a link to a GoFundMe site to raise money to help Bob rebuild his home. Although I’ve used social media very successfully to...
by Bruce Turkel | Sep 20, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Wrong Way to use Social Media in a Crisis From The New York Times, 09/13/17: “HOLLYWOOD, Fla. — The first patient was rushed into the emergency room of Memorial Regional Hospital around 3 a.m. on Wednesday, escaping a nursing home that had lost air-conditioning in...
