by Bruce Turkel | Jun 19, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Writing A Great Tagline Last night I noticed that Lexus has a new tagline. Even though I don’t drive one of their cars, I am a big fan of the company and their advertising. That’s because Lexus and their marketing professionals clearly understood the All About Them...
by Bruce Turkel | Jun 14, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Jeff Bezos has a lot to teach us. It has now been three years since online retail visionary, Jeff Bezos, bought the Washington Post. On NPR this morning I heard about how the tech entrepreneur has changed the newspaper. There are lots of things Bezos has done, but...
by Bruce Turkel | Apr 18, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
An Open Letter to United Airlines CEO Oscar Munoz Dear Mr. Munoz. You and United Airlines have had a hard couple of weeks. For the benefit of the uninformed, let’s recap just a little, shall we? First one of your United Airlines’ employees chose to have a passenger...
by Bruce Turkel | Apr 10, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How NOT to Write a Blog Post. This blog was born in 2007 and it quickly became our most important marketing tool. Since the first post the family of people who have subscribed to these branding thoughts has grown to over 86,000. Plus 80,000 additional readers follow...
by Bruce Turkel | Mar 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Monetize talent.Vincent Van Gogh died broken and penniless. He could not monetize talent. Takashi Murakami figured out how to monetize talent. He makes big money selling cartoonish figures and licensing his outrageous designs for $5,000 limited edition Louis Vuitton...
