by Bruce Turkel | May 7, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Seinfeld TV sitcom was called a show about nothing. When they pitched the pilot to NBC, here’s how they described the concept: “Nothing happens on the show. It’s just like life. You know, you eat, you go shopping, you read.” Nothing actually happens. But I don’t...
by Bruce Turkel | Apr 29, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three...
by Bruce Turkel | Apr 8, 2013 | Branding, Keynote speaking
One Sunday a few months ago, über parachute BASE jumper ‘Fearless’ Felix Baumgartner opened the hatch of his hot air balloon capsule and hurled himself into the very edge of space. The next day, FOX Money’s Melissa Francis interviewed me about what the jump meant to...
by Bruce Turkel | Mar 12, 2013 | Branding, Keynote speaking, Marketing & Advertising
Our Monday morning run takes us through Matheson Hammock Park and out to the marina, a small spit of land that juts out into Biscayne Bay. If you stand just so, you can look out across the endless bay and see the same unspoiled vista that the Tequesta Indians enjoyed...
by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
