by Bruce Turkel | Dec 26, 2012 | Branding, Marketing & Advertising
“The Dollar Auction game: a paradox in non-cooperative behavior and escalation” was published by economist Martin Shubik in the March, 1971 issue of the Journal of Conflict Resolution (I know, I know — you’ve got a copy laying around somewhere). Here’s how it works:...
by Bruce Turkel | Dec 10, 2012 | Branding
Remember the scene in the movie Poltergeist when the worried parents came home to find their young daughter staring at a TV screen of static? The spooky little girl turned around and announced to her terrified folks, “They’re here.” I felt that way when I saw the...
by Bruce Turkel | Nov 26, 2012 | Branding
Your kids cannot tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them sometime. Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phone and then ask them the time....
by Bruce Turkel | Nov 19, 2012 | Branding
Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...
by Bruce Turkel | Nov 13, 2012 | Uncategorized
Last week we talked about the futility of sending out self-serving newsletters that completely ignore the recipients’ interests and needs (you can read it HERE). Francisco Gonzalez summed it up by quoting his mentor who used to say, “This is clearly a case of...
