Deth Bye A Thowsend Cutz

How do you feel about typos? I hate ‘em. The few times I’ve discovered mistakes in my blog posts (or worse, when you’ve discovered a typo and called me on it) I die the death by a thousand cuts. Humiliating and eternally painful, typos are the shorthand indications of...

The Four “A”s Of Travel Marketing

In the last few weeks I’ve had a particularly busy travel schedule. I’ve spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I’ll be visiting Texas, New Jersey, Colorado and Mallorca and even more places...

Selling Across The Generations.

I used to think that my father’s generation was the last one to live in two centuries at the same time. Growing up near Poe Park in the Bronx, my dad lived in a community with all the modern technological marvels including refrigerators, televisions, and automobiles....

Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...

Branding Island Style.

Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....
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