by Bruce Turkel | Jul 26, 2011 | Uncategorized
For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...
by Bruce Turkel | Jul 11, 2011 | Uncategorized
Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....
by Bruce Turkel | Jun 27, 2011 | Branding
Jackass star Ryan Dunn was killed when he crashed his Porsche 911 GT3 early Monday morning. A few hours before the 3 a.m. accident, Dunn had posted a photo on Twitter in which he is seen drinking with friends. Hours later, movie critic Roger Ebert tweeted: “Friends...
by Bruce Turkel | Jun 7, 2011 | Branding
According to web technologist Cameron Adams, a mashup is “a song created by blending two or more other songs.” In analog terms, a mashup is a musical collage made up of bits and pieces of other songs, sound effects, and audio files. But while you can look at a collage...
by Bruce Turkel | Apr 26, 2011 | Uncategorized
Vincent Van Gogh died broken and penniless. He could not monetize his talent. Takashi Murakami figured it out. He makes big money selling cartoonish figures as fine art and licensing his outrageous colors for $5,000 limited edition Louis Vuitton handbags. Murakami is...
