by Bruce Turkel | Nov 16, 2010 | Uncategorized
In the great world of marketing there are many subsets of practices and practitioners. Advertising, branding, promotions, public relations, and online marketing are perhaps the most widely known but there are lots of others. Theoretically they’re all concerned with...
by Bruce Turkel | Nov 9, 2010 | Uncategorized
At 5:45 last Sunday morning, I walked into the lobby of the Hilton Hotel on 53rd Street in Manhattan and joined the crowd getting ready to run the New York Marathon. I was amazed by the energy of groups of nylon-clad athletes waiting to head to Staten Island and the...
by Bruce Turkel | Oct 19, 2010 | Uncategorized
I’m sitting here in the mezzanine level of the Grand Ballroom in Collingswood, New Jersey, waiting for my turn to get up in front of the crowd and talk about Building Brand Value. It’s interesting to be in the balcony of this restored Scottish Rite temple watching the...
by Bruce Turkel | Oct 11, 2010 | Uncategorized
I like to run. I don’t like to lift weights. That’s why I’m skinny and train for marathons instead of being big and buff. But this morning during my training run it occurred to me that the two sports have something very profound in common. Quite simply, there’s no...
by Bruce Turkel | Oct 6, 2010 | Branding, Marketing & Advertising
Do you know how to read musical notation? If you do, you know that when you’re reading music you’re actually reading at least two things simultaneously. Written music tells you what note to play and when to play it. Written language, on the other hand, only tells you...
