by Bruce Turkel | Dec 7, 2009 | Uncategorized
I usually try to write about branding and marketing related issues. Sometimes I’m able to tie those posts into chats about my morning runs at various hotels. Not this time. On Saturday I did my longest run to date and have come up with no business value at all....
by Bruce Turkel | Oct 13, 2009 | Uncategorized
Hadji Williams, a 17-year advertising copywriter, posted this and I thought it was just too damn good not to share. Mr. Williams points out a lot of things I’ve often thought about, he just says them more eloquently than I ever have. You can reach him at...
by Bruce Turkel | Oct 9, 2009 | Uncategorized
Rohit Bhargava of Ogilvy and author The Influential Marketing Blog, made me think twice today. He asked: “If we were to ask you to describe your competition, you’d probably talk about companies that do exactly what you do. The owner of an Indian restaurant will...
by Bruce Turkel | Sep 22, 2009 | Uncategorized
This speaks to the current POV that agencies who focus solely on brand building and marketing will have a hard time growing their business. Clients realize they can now do much of the marketing heavy lifting themselves — and very cheaply. Agencies who focus on...
by Bruce Turkel | Sep 21, 2009 | Uncategorized
World’s 2 most valuable brands: Coca-Cola, IBM By Emily Fredrix/The Associated Press/September 18, 2009 Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and...
