by Bruce Turkel | Nov 26, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — The Bold Jaguar Rebrand: Embracing ‘Exuberant Modernism’ and an Electric Future Introduction to Jaguar Rebranding Effort The ‘JaGUar’ Logo: A Shift in Identity Jaguar, the storied British automaker, has embarked on a bold rebranding...
by Bruce Turkel | Nov 18, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch —The Worst Kind of Hypocrite The Worst Kind of Hypocrite A childhood friend recently posted a lengthy explanation of a new sponsorship opportunity they’d secured. In their post, they explained in excruciating detail why their controversial decision...
by Bruce Turkel | Nov 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — It’s Too Easy to Say No It’s too easy to say no — The Power of Embracing Opportunities Back in the sixties, Jimmy Ellison and his brother installed coin laundry machines in the apartment buildings my father and grandfather built...
by Bruce Turkel | Apr 24, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Sales
Shameless Selling. I had to go all the way to Croatia to learn about Shameless Selling. On a small pedestrian passageway high up in Dubrovnik’s Old Town, Frano Banić (pronounced “Ban-ich”) runs his family’s small restaurant. Frano’s responsibilities include...
by Bruce Turkel | May 22, 2020 | Bruce Turkel, Building Brand Value
My father was an innovative and very successful real estate developer. The Miami Herald called my dad “The Father of Florida Condominiums.” That was because he built the first residential condo in the United States – and the first office condo in the world. As a...
