by Bruce Turkel | Oct 23, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video about three interesting things. I had lunch with a musician friend who told me about a local gig he played with his band. During a break, a woman approached him, complimented his performance, and asked, “Can you tell me three interesting...
by Bruce Turkel | Oct 14, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. My Early Experiences with Hurricanes Hurricane Media Hype: The Real Dangers of Overblown Coverage I was born on Miami Beach and have lived in Florida my entire life. Some of my earliest memories are of moving to a hotel to ride out...
by Bruce Turkel | May 25, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. The Trouble with Our Misconceptions. When I was a kid, we had no misconceptions about what we should be doing. We spent almost every day in or near the water. We’d go to the beach to surf or skim board, fish off the bridges that connected...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Sep 15, 2020 | Branding, Building Brand Value
My father was a general contractor on Miami Beach in the 1960s. As innovative as my dad was, the business was still a rather analog affair. Supplies were delivered on flatbeds, building materials were inventoried on a clipboard, boards were nailed together by hand,...
