by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | Jun 11, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Where do you get mangoes? And what does that have to do with marketing management? There’s a common saying in Miami: “People who buy mangoes in the grocery store have no friends.” If you’re not from here, that might not make any...
by Bruce Turkel | Apr 4, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Something you’ve never done before. Let’s talk about doing something you’ve never done before. For me, April has been the month for that. A few blogs ago, I wrote about what I discovered on my sailing trip through the...
by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies...
by Bruce Turkel | Aug 15, 2022 | Bruce Turkel, Leadership, Marketing & Advertising
Click HERE to watch video. How to Make Everything Better. Want to know how to make everything better? Remember these five simple words: The Gallery Makes the Art. In 1942 Pablo Picasso attached an old bicycle seat to a set of rusty handlebars. The assembly was...
