by Bruce Turkel | Sep 27, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer:“He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think...
by Bruce Turkel | Sep 9, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what...
by Bruce Turkel | Aug 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Write a Book. My mom has lived on Miami Beach since before I was born. She still lives less than a mile from where I grew up. Every few weeks my mom gets together with her friends and goes to lunch or to the botanical gardens. The friends have known each other – and...
by Bruce Turkel | May 9, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Create A Name.When I was a kid I worked in one of my parents’ restaurants. We sold pizza and hotdogs and sodas and soft serve ice cream. On the weekends at the busier stores we were go go go from open to close, handing food across the counter and grabbing bills...
by Bruce Turkel | Mar 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Build A BrandI’m sitting in a very comfortable reclining chair somewhere between Beaumont and Houston Texas, somewhere around 35,000 feet. I’m in a brand new American Airlines 777-300 in business class seat 13D. I’ve got in-air Internet access, a bottomless...
