by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
by Bruce Turkel | Jan 8, 2012 | Uncategorized
I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room and each...
by Bruce Turkel | Oct 16, 2011 | Uncategorized
Since the first day I made a speech in public, I’ve done everything I can think of to become better. My obsession started with my first talk — I was so nervous about presenting to a live audience that I wanted whatever help I could get before I made a fool of...
by Bruce Turkel | Oct 4, 2011 | Uncategorized
My daughter and I came home from Publix the other day with a trunk full of groceries. When we dumped the bags on the kitchen counter we realized we had forgotten the basil and almond paste. Whole Foods is a lot closer to our house than Publix, so we shot over there to...
by Bruce Turkel | Jul 26, 2011 | Uncategorized
For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...
