by Bruce Turkel | Jan 5, 2015 | Bruce Turkel, Keynote speaking, Marketing & Advertising
My dad was a lot of things. High school basketball center. Air Force navigator. Civil rights leader. Developer. Entrepreneur. Musician. Community advocate. Superhero. And of course, husband, brother, son, and father. A true Renaissance man.As Jeremy Mikolajczak,...
by Bruce Turkel | Dec 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I finally finished writing my next book. As much as I enjoy writing the books, the thing I don’t like to do is write the proposals for the agent and publisher. Even though I know how important proposals are to the process, it seems silly to me to spend time...
by Bruce Turkel | Oct 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The two guys sitting next to me on the plane disrupted my peace and quiet by chattering away like old friends. I couldn’t open up my laptop until we “reached a comfortable cruising altitude of 10,000 feet” so I was stuck listening to them even though I really...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
by Bruce Turkel | Jun 30, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We jogged past the Matheson Hammock tidal basin and reached the bay just as half of the giant sun poked above the horizon and Biscayne Bay reflected a brilliant orange carpet straight to the shore. Neither Bob, Tim nor I had our phones with us so the scene will have...
