by Bruce Turkel | Feb 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane...
by Bruce Turkel | Feb 4, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless you’re a Seattle Seahawks fan, Super Bowl XLVIII wasn’t much of a game. I’ll bet most Super Bowl parties broke up before the fourth quarter was over. Yours probably did too. Unless you’re a hardcore advertising fan, the Super Bowl ad...
by Bruce Turkel | Jan 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Power of Patterns My friend and the lead guitar player for The Southbound Suspects, Phil Allen, put himself through law school at the University of Florida by singing and playing his guitar in bars around Gainesville. Years later Phil still wows audiences by...
by Bruce Turkel | Oct 14, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
[Please note: I am on vacation this week and sharing one of my favorite posts from a few years ago. If it’s new to you, I hope you enjoy it. If you’re reading it for the second time, I hope you enjoy it again.] Do you know how to read musical notation? If...
by Bruce Turkel | Aug 6, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We all believe that one thing causes another. Newton’s third law of motion states: “For every action, there is an equal and opposite reaction.” The Byrds sang Pete Seeger‘s interpretation of a passage from the Book of Ecclesiastes: “For every thing, (turn...
