by Bruce Turkel | Aug 4, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
You know the old joke: How do you get to Carnegie Hall? Practice, man, practice. Here’s today’s version: How do you write a book? Write, man, write. At least once a week someone asks my advice about writing a book. The conversation usually goes something like this:...
by Bruce Turkel | Jun 30, 2020 | Branding, Leadership, Marketing & Advertising
Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman. Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions...
by Bruce Turkel | May 6, 2020 | All About Them, Building Brand Value
Coronavirus and the Tyranny of Seamlessness. Ironically enough, one of the most important aspects to shooting good video is the audio. I’ve learned that viewers will put up with fuzzy shots or shaky images, but if the sound is bad or hard to hear, they’ll sign off...
by Bruce Turkel | Apr 27, 2020 | Building Brand Value
25 Things I’ve Discovered by Sheltering-In-Place I’ve discovered that practice does not make perfect. Proof: I’ve played so much guitar in the past six weeks that I’ve developed those little round calluses on the tips of my fingers. Playing doesn’t hurt anymore, but I...
by Bruce Turkel | Mar 30, 2020 | Branding
Love In The Time of Choler… Coronavirus One of the fun things I do when I’m up on stage is play the harmonica. I often open my talks by performing Minuet in G by Johann Sebastian Bach followed by a blues number written by Sonnyboy Williamson. Why? Because I want to...
