by Bruce Turkel | Oct 6, 2010 | Branding, Marketing & Advertising
Do you know how to read musical notation? If you do, you know that when you’re reading music you’re actually reading at least two things simultaneously. Written music tells you what note to play and when to play it. Written language, on the other hand, only tells you...
by Bruce Turkel | Jun 18, 2010 | Uncategorized
Besides having a problem with their Deepwater Horizon well spewing oil into the Gulf Stream, BP also seems to have a problem with its executives spewing insensitive statements into the media stream. First, embattled BP CEO Tony Hayward told a disbelieving press “I’d...
by Bruce Turkel | Sep 3, 2009 | Uncategorized
Another brilliant blog post by my friend Andrew Jaffee: Motorola is one of America’s proudest brands. Started by the brothers Galvin in Chicago in 1928 as a battery company, it moved to manufacturing car radios, hence the name a combination of “motor” and...
by Bruce Turkel | Aug 12, 2009 | Uncategorized
40 years ago the world watched and listened in amazement as Yasgur’s farm was converted to 600 acres of peace, music, and mud. Having been just a few years too young to have actually gone to Woodstock, I grew up hearing the fuzzy memories of my friends’ older brothers...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
