by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Jun 26, 2007 | Branding
Naming a baby can be similar to branding a product: Parents want their children to stand out without being too trendy. Who would have thought that consulting businesses have sprung up to help stressed-out parents name their little darlings? Read more.
