by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | Feb 17, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
…those who get it, get it anyway. Those who don’t, never will.” Have you seen the ad for the new Cadillac ELR? It features a very smug 40-something actor, Neal McDonough, strolling through his Dwell magazine-perfect house, kissing his beautiful wife, high-fiving...
