by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by Bruce Turkel | Jan 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. SportsEdTV is an innovative new platform that helps people improve their sports skills. The company produces videos and blogs featuring advice from world-class coaches and athletes – many of whom are world-champions or have coached...
by Bruce Turkel | Dec 28, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Recently a reader of mine sent me a link to an article with the note, “Hey Bruce, why don’t you write this good?” (Click HERE for the direct link or HERE for the Apple News link) The article they shared was from The New Yorker magazine and was titled, “Florida...
by Bruce Turkel | Nov 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Quick – what is the first classical music masterpiece that you can think of where you know the title, can name the composer, and can even sing the piece’s main motif or theme? Got it? If you’re like most people I’ve...
by Bruce Turkel | Oct 18, 2021 | Bruce Turkel, Is That All There Is?
Here’s the thing: In the 15 years I’ve been writing this blog, I’ve only invited a guest post once or twice. But just yesterday Forbes Magazine reviewed my newest book, Is That All There Is? I couldn’t resist sharing with you. Click HERE to...
