by Bruce Turkel | Nov 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Competency Is Table Stakes.Many people complain about the various forces keeping them from success. But it’s becoming more and more clear that the things that hold us back from success are not external factors but our own fears, insecurities, and concerns. As Pogo the...
by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | Sep 24, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Those of us who use the Internet to send marketing materials run the risk of sending unwanted emails – SPAM – to our distribution list. Sometimes it’s inadvertent – people sign up for all sorts of things they later decide they don’t want and often people sign up their...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
by Bruce Turkel | Jun 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you see what China just did? Amidst cries of outrage and scads of adverse attention, they managed to shift the negative news they’ve been receiving away from their cultural and politically significant aggression and toward fuzzy pandas. After all, everyone loves...
