by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Sep 16, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you understand how speakers bureaus work? I never did either. In fact I was starting to believe the old adage that the only time speakers bureaus need you is when you don’t need them. Then I became friendly with a few speakers bureau owners and started working with...
by Bruce Turkel | Sep 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar...
by Bruce Turkel | Sep 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I don’t usually use this space to rant. I try to be thoughtful, even-tempered, and even a bit circumspect in what I write about here. But today I’m typing this post with my teeth firmly clenched together and my fingers smacking the keyboard. A few months ago I spoke...
by Bruce Turkel | Aug 27, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This email showed up on my phone this morning (yes, the name was changed to protect the hapless): Can you believe it? This person wants to showcase their portfolio, wants to work with us, and ultimately wants to generate revenue, and this is what they...
